Privacy

Effective Date: July 7, 2022

This Privacy Policy describes the types of information gathered by Rhode-NYC LLC, dba RHODE Limited Liability Company (“Rhode,” “us” or “we”) in the process of providing our website (www.shoprhode.com) (the “Site”) and the data, retail and other services, product information, other data, information, tools, software, updates and materials (collectively, the “Service”), how we use it, with whom the information may be shared, what choices are available to you regarding collection, use and distribution of information and our efforts to protect the information you provide to us through the Service.

By using the Service, you consent to allow us to process information in accordance with this Privacy Policy. Please also refer to our Terms of Service, available here, which are incorporated in this Privacy Policy as if fully repeated within it. Any defined terms found, but not defined in this Privacy Policy, shall have the same definition as in the Terms of Service.

Territoriality

Regardless of where our servers are located, your personal data may be processed by us in the United States, where data protection and privacy regulations may or may not be to the same level of protection as in other parts of the world. BY VISITING THE SITE AND USING THE SERVICE, YOU UNEQUIVOCALLY AND UNAMBIGUOUSLY CONSENT TO THE COLLECTION AND PROCESSING IN THE UNITED STATES OF ANY INFORMATION COLLECTED OR OBTAINED BY US THROUGH VOLUNTARY SUBMISSIONS, AND, TO THE EXTENT PERMITTED AND POSSIBLE, THAT U.S. LAW GOVERNS ANY SUCH COLLECTION AND PROCESSING.

If you are an individual and reside in the United Kingdom, the European Union, Norway, Iceland, Liechtenstein, Switzerland or elsewhere in the European Economic Area (collectively, and for the purposes of this Privacy Policy, the “EEA”), then the General Data Protection Regulation or equivalent legislation (collectively, and for purposes of this Privacy Policy, the "GDPR") shall apply to our practices regarding your “Personal Data” and you are considered a “Data Subject” as those terms are defined by the GDPR. For the purposes of the GDPR, we are a data “Controller.” As a Data Subject you have certain protected privacy rights concerning your “Personally Identifiable Information (collectively with Personal Data, “PII”). We will take commercially reasonable steps to maintain compliance with the requirements of the GDPR.

1. Who Collects Your Information On Our Service?

We do. To the extent the GDPR applies, we are a “Controller” of the PII that you, and certain third parties, provide to us. We collect personal information about you directly from you, primarily through your use of the Service or your responses to our advertising. We are responsible for the protection of your information that we collect.

2. What Information Do We Collect?

A. Personal Information. We collect certain personal information about you, which may be supplied when you sign-up for the Service, place an order, complete a survey, create or update an account (if applicable), when you respond to our advertising, or when you submit any other information to us. We only collect basic personal data about you. The types of personal information we collect and save include:

Contact and account information such as name, e-mail address, billing address, shipping address, username, password, and phone number; and
Technical information collected in our logs. Such information may include standard web log entries that contain your IP address, device identifiers, first party cookies (both session and persistent), third party cookies, web beacons, page URL and timestamp.

You may also provide us information when you interact with us through other means, such as e-mail, online chat, messaging functions within the Service, or text. We may retain such information in order to provide you with Services, and you agree that we may share this information as needed with other users in order to resolve any issues that may arise between you and another user of the Service.

Although it may appear that the Service collects financial information, it is actually collected and processed through a third-party payment processor (“Payment Processor”) to process payments for the Service. Our Payment Processor may collect information such as banking information or credit card number, name, billing address, CVV code, and/or date of expiration, from you on the Service. We do not hold your financial information. Rather, we receive an electronic token which enables us to confirm orders and process refunds.

Use of the Service on your mobile device may require the use of your mobile data plan.

B. Non-personal Information. Non-personal information is anonymous or non-personally identifiable information about you, including but not limited to links and materials posted (including reviews and feedback), information about your web browser, the pages accessed most frequently, how pages are used, search terms entered, and similar non-personal data.

Automatically tracking Internet Protocol (IP) addresses is one method of automatically collecting information about your activities online and information volunteered by you. An IP address is a number that is automatically assigned to your device whenever you surf the internet. Further, the Service may utilize web beacons, pixel tags, cookies, embedded links, and other commonly used information-gathering tools. Through collecting your IP address, we may be able to approximate your geographic location; however, unless and until this is information is paired with your PII, it cannot be used to identify you. If non-personal information is paired or linked to any of your PII, we will treat that non-personal information as if it were also PII.

Please see our Cookie Policy (refer to section 9).

C. Aggregate Information. We may also collect anonymous, non-identifying and aggregate information such as the date and time of your requests and orders, language preference, type of browser used, location, device information, session information, page views, operating system, referring websites, the website you go to immediately before or after our Site, browser history, traffic sources, and information about conversion from views to sales.

3. Why Is My Information Being Collected?

We accept and gather information in an effort to provide the Service to you. We need to collect your personal information so that we may, among other things, respond to your requests for information, add you to our e-mail lists, and generally allow the Service to operate and orders to be fulfilled and shipped. Our Payment Processor collects your payment information to process order payment and any refunds or credits. We also collect aggregate information to help us better design the Service. We collect log information for monitoring purposes to help us to diagnose problems with our servers, administer the Service, calculate usage levels, and otherwise provide products and services to you.

4. How Do We Use the Information We Collect?

A. We use the personal information you provide for the purposes for which you have submitted it, including:

Internal Uses - We may use your PII to respond to your inquiries, to fulfill your requests for information, track usage trends, detect and prevent fraud and misuse, develop, improve, and tailor the Service and other offerings, perform market and technical research and analytics, and, if applicable, to create and maintain an account for you so that you may more easily use the Service and make purchases of products.
Paying For Goods through the Service - Our Payment Processor uses your PII to process your payments for goods ordered through the Service.
Sending Orders and Information to you - We use your PII to ship the products that you order, as well as marketing materials, to you at the address provided. This is usually done via a third-party carrier such as the United States Postal Service, UPS, or FedEx, with whom we share your PII. They use this information to coordinate and deliver items to you.
Communicating With You About Services and Products - We may use your PII to send you information about new services, discounts, products, loyalty/rewards benefits, and other items that may be of interest to you.
Sending Administrative, Marketing, and Promotional E-mails - We may use your PII to send you e-mails to: (a) confirm your account information, if applicable, and your other PII; (b) process your orders; (c) provide you with information regarding the Service; (d) inform you of changes to this Privacy Policy, our Terms of Service, or our other terms, conditions, or policies; or (e) provide you with information on, and promotions related to, the Service, and other services and products, that we and/or our business partners offer (subject to Section 5 below). To opt-out of such marketing or promotional e-mails, simply follow the ‘unsubscribe’ link in any of those e-mails.
Sharing with Third Parties - From time to time, we may share your PII with others, including affiliated and non-affiliated entities, with which we contract for purposes of marketing campaigns.
Serve You Targeted Advertisements - We may use your PII to serve you advertisements with the Service that are targeted to your interests, which in some instances involves sharing your PII with third parties.

B. We may use anonymous information that we collect to improve the design and content of our Service, and to enable us to personalize your internet experience. We also may use this information in the aggregate to analyze how our Site is used, as well as to offer you additional programs or services.

5. Do We Share Your Personal Information?

We will not share your personal information except: (a) for the purposes for which you provided it; (b) with your consent; (c) as may be required by law or as we think necessary to protect our organization (including the defense of legal claims) or others from injury (e.g., in response to a court order or subpoena, in response to a law enforcement agency request, or when we believe that someone is causing, or is about to cause, injury to or interference with the rights or property of another); or (d) with persons or organizations with whom we contract to carry out internal operations or business activities including, but not limited, with third parties for marketing purposes, whether or not they are affiliated organizations. With your knowledge and/or consent, we may share your personal information with certain brands and other businesses that we partner with so that they may contact you regarding their other products. We may also freely share aggregated and/or anonymized information with others, including affiliated and non-affiliated organizations.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. Other service providers who may have access to your PII are the following, with privacy policies available at the respective links, and we may add other similar providers from time to time.

Zonos - https://docs.zonos.com/legal/zonos-privacy-policy

Klarna - https://www.klarna.com/international/privacy-policy/

PayPal - https://www.paypal.com/us/webapps/mpp/ua/privacy-full (US only; follow the links to “legal agreements” for other locations)

Amazon Pay - https://www.amazonpay.in/help/201751600

Apple Pay - https://www.apple.com/legal/privacy/data/en/apple-pay/ and https://www.apple.com/privacy/

Google Payments - https://policies.google.com/privacy#products and https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en

Finally, we may transfer or disclose your personal information to a third party, or our successor in interest, in connection with, and/or as the result of, an acquisition, sale, merger, reorganization, or bankruptcy involving our company.

6. How Can You Access And Control Your Information?

After becoming a user of the Service, you may review, revise, and/or edit your information through your account, if applicable, or by sending an e-mail to care@shoprhode.com. For instructions on how you can further access your personal information that we have collected, or how to correct errors in such information, please send an e-mail to care@shoprhode.com. We will also stop using your information and remove it from our servers and database promptly after receiving such an e-mail request sent to care@shoprhode.com. You may opt-out of, or otherwise withdraw consent to, the use or sharing of your PII that is not strictly necessary for the Service to function including, but not limited to, the use of your personal information by the Service to send you promotional and/or marketing e-mails, by using the unsubscribe feature in the e-mail or by sending us an e-mail to care@shoprhode.com with “Opt-Out” in the subject line.

7. How Do We Store and Protect Your Information?

A. After receiving your personal information, we will store it on our servers for future use. We have physical, electronic, and managerial procedures in place to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect. Examples of some of the steps we take to protect your information are encrypting your data while storing it and when transferring it, and limiting internal access to your personal information to those that need it to perform a specific task or to deliver the Service to you. Unfortunately, no data transmission over the internet or data storage solution can ever be completely secure. As a result, although we take industry-standard steps to protect your information, we cannot ensure or warrant the security of any information you transmit to or receive from us or that we store on our or our service providers' systems.

B. If you are visiting the Site from outside of the USA, you understand that your connection will be through and to servers located in the USA, and the information you provide will be securely stored in our servers and internal systems located within the USA.

C. We store your personal information until you request us to remove it from our servers. We store our logs and other technical records indefinitely.

8. How Do We Use Network Technologies?

A. To enhance your online experience with us, our web page(s) may use "cookies." Cookies are text files that our web server may place on your hard disk to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other PII unless you choose to provide this information to us. Once you choose to provide PII, however, this information may be linked to the data stored in the cookie. Although it may be possible to turn off the collection of cookies through your device or browser, certain features of the Services may not function properly without the aid of cookies. Please see Section 9 for more information.

B. Our Service uses Google Analytics, provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 (“Google”). Google Analytics uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may collect information regarding the use of other websites, apps and online resources. For more information on how Google uses data when you use our Site or Service, please follow this link: https://policies.google.com/technologies/partner-sites. You may be able to opt-out of some or all of Google Analytics features by downloading the Google Analytics opt-out browser add-on, available at, https://tools.google.com/dlpage/gaoptout. For more information about interest-based ads, or to opt-out of having your web browsing information used for behavioral advertising purposes, please visit http://optout.aboutads.info.

C. We and/or our service providers may also use "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") in connection with some of our Site and HTML-formatted e-mail messages for purposes of, among other things, compiling aggregate statistics about website usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to website visitors and may be associated with cookies on visitors’ hard drives. Pixel Tags allow us and our service providers to count users who have visited certain pages of our Site, to deliver customized services, and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted e-mail messages, Pixel Tags can inform the sender of the e-mail whether and when the e-mail has been opened.

D. As you use the internet, you leave a trail of electronic information at each website you visit. This information, which is sometimes referred to as "clickstream data”, can be collected and stored by a website's server. Clickstream data can reveal the type of computer and browsing software you use and the address of the website from which you linked to our Site. We may use clickstream data as a form of non-personally identifiable information to determine how much time visitors spend on each page of our Site, how visitors navigate through the Site, and how we may tailor our web pages to better meet the needs of visitors. We will only use this information to improve our site.

E. Do Not Track. At present, the Site does not specifically respond to browser do-not-track signals.

9. Cookie Policy: How Do We Use Cookies and Third Party Technologies?

A. Types of Cookies. The types of cookies that we may use on the Site include the following:

1. Strictly necessary cookies. These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services.

2. Analytical/performance cookies. These cookies allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us improve the way our Site works, for example, by assisting users in finding merchandise or other items or information.

3. Functionality cookies. These cookies are used to recognise you when you return to our Site. This enables us to personalize our content for you, greet you by name and remember your preferences.

4. Targeting cookies. These cookies record your visit to our Site, the pages you have visited and the links you have followed. We may use this information to make our Site and the information displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

B. Our Use of Cookies. Our Site is powered by Shopify. You can find more information about the individual cookies we use on the Site and the purposes for which we use them in the tables provided at https://www.shopify.com/legal/cookies. In addition, we use the following cookie:

Cookie Name: _fbp
PURPOSE
This cookie is used by Facebook to connect us to their advertisement products such as real time bidding for our advertisements so that we can present relevant advertising on Facebook.com.

1. For Email / SMS marketing:

Klaviyo, an email marketing platform for online businesses which we
also use for analytics - https://www.klaviyo.com/legal/privacy-policy

DojoMojo, a marketing platform for sweepstakes, SMS marketing and
network tools – https://www.dojomojo.com/home/privacy

2. For Customer Support and Returns:

Returnly, a digital returns provider - https://returnly.com/privacy/#

Tidio Chat, a customer communication product that provides
multi-channel support so that we may communicate with you through live chat,
messenger, or email - https://www.tidio.com/privacy-policy/

Zendesk, a customer service solution - https://www.zendesk.com/company/agreements-and-terms/privacy-notice/

Zonos (see Section 5)

3. For Advertising:

Criteo – https://www.criteo.com/privacy/

Google - https://policies.google.com/privacy?hl=en-US (for the US only, for other locations please check your local Google
services; see also Section 5)

Facebook/Meta - https://www.facebook.com/privacy/policy

Pinterest - https://policy.pinterest.com/en/privacy-policy

4. Other:

Linkin.bio - this tool sends traffic to our Site from our Instagram
profile. https://later.com/privacy/

D. Acceptance and Management of Cookies. By clicking “Accept” on the cookie consent box on our interactive banner when you first access our Site and by continuing to access and use our Site, you accept our use of the cookies described above. If you do not accept such use, please do not use our Site.

However, you may manage, disable and remove cookies from your computer using the following methods by modifying your browser settings: Please follow the instructions provided by your browser to manage, disable or remove cookies.

Please be careful in making your choices. By blocking the receipt of all cookies indiscriminately, including the technical ones, without providing a specific exception for the Site, you may no longer be able to surf the Site or to benefit, in whole or in part, from its functionalities. Furthermore, removing the technical cookies could remove the preferences set up by using the Site so that you could no longer find products or services you expect to see.

In order to disable third parties’ cookies or identifiers, please see the privacy policies of those third parties.

10. Collection of Information by Others.

Our Terms of Service may identify certain third party websites to which we may provide links, and that you may click on our Site. Please check the privacy policies of these other websites to learn how they collect, use, store and share information that you may submit to them or that they collect.

11. European Privacy Rights.

A. Your Legal Rights

If you are an EEA/Switzerland/UK resident, under the data protection laws that apply to you, you may contact us at care@shoprhode.com to exercise your rights to:

Request access to your Personal Data (commonly known as a “data subject access request”). This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.
Request corrections of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of any new data you provide to us.
Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your Personal Data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons of which we will notify you, if applicable, at the time of your request.
Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a third party), and you object to this processing as you feel it impacts your fundamental rights and freedoms. You may also object to our processing your Personal Data for direct marketing purposes. In some cases, we may deny your objection if we can demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your Personal Data. You may request us to suspend the processing your Personal Data in the following scenarios:
If you want us to establish the data’s accuracy.
Where our use of the data is unlawful but you do not want us to erase it.
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your Personal Data to you or to a third party. Upon request, we will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information that you initially consented for us to use, or that we used in performing our obligations under a contract with you.
Withdraw consent at any time where we are relying on consent to process your Personal Data. This withdrawal will not, however, affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
Make a complaint to a regulator. You have the right to make a complaint at any time to your local supervisory authority with regard to data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach any supervisory authority, so please contact us in the first instance.

B. Purposes / Legal Basis For Which We Will Use Your Personal Data

For EEA/Swiss/UK residents, data protection laws require us to explain to you our legal basis for using your Personal Data. Most commonly, we will use your Personal Data under the following legal bases:

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
Where we need to perform our obligations under a contract we are about to enter into, or have entered into with you; and
Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your Personal Data although we will get your consent before sending direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us at care@shoprhode.com.

PURPOSE/ACTIVITY
To process your payment to purchase goods or services
TYPE OF PERSONAL DATA
Credit/debit card details
LAWFUL BASIS FOR PROCESSING
Performance of a contract between you and us

PURPOSE/ACTIVITY
To register you as a new customer and to create and maintain your account
TYPE OF PERSONAL DATA
Name, email address, address, username, password, date of birth, and phone number
LAWFUL BASIS FOR PROCESSING
Performance of a contract between you and us

PURPOSE/ACTIVITY
To process and deliver your order for our goods including:
(a) Manage payments, fees and charges; and
(b) Collect and recover money owed to us
TYPE OF PERSONAL DATA
Name, email address, address, phone number, date of birth, credit/debit card details and transaction history.
LAWFUL BASIS FOR PROCESSING
Performance of a contract between you and us
Necessary for our legitimate interests (to recover debts due to us)

PURPOSE/ACTIVITY
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or Privacy Policy
(b) Asking you to provide feedback
TYPE OF PERSONAL DATA
Name, username, email address and transaction history.
LAWFUL BASIS FOR PROCESSING
Necessary to comply with a legal obligation
Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

PURPOSE/ACTIVITY
To deal with any enquiries, correspondence, concerns or complaints you have raised
TYPE OF PERSONAL DATA
Name, username, email address, and information about the issue raised
LAWFUL BASIS FOR PROCESSING
Legitimate interests – to allow us to respond and deal with any queries, correspondence, concerns or complaints raised by you

PURPOSE/ACTIVITY
To administer and protect our business and the Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
TYPE OF PERSONAL DATA
Name, username, email address, standard web log entries that contain your IP address, page URL, browser plug-in types and versions, device information and identifier, operating system information, and timestamp
LAWFUL BASIS FOR PROCESSING
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
Necessary to comply with a legal obligation

PURPOSE/ACTIVITY
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
TYPE OF PERSONAL DATA
Name, username, email address, standard web log entries that contain your IP address, page URL, browser plug-in types and versions, device information and identifier, operating system information, and timestamp
LAWFUL BASIS FOR PROCESSING
Consent, when required
Necessary for our legitimate interests in providing our website and promoting our business

PURPOSE/ACTIVITY
To use data analytics to improve our Site, goods and services, marketing, customer relationships and experiences
TYPE OF PERSONAL DATA
Name, username, email address, standard web log entries that contain your IP address, page URL, browser plug-in types and versions, device information and identifier, operating system information, and timestamp
LAWFUL BASIS FOR PROCESSING
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Site updated and relevant, to develop our business and to inform our marketing strategy)

PURPOSE/ACTIVITY
To make suggestions and recommendations to you about products or services that may be of interest to you
TYPE OF PERSONAL DATA
Your name and email address
LAWFUL BASIS FOR PROCESSING
Consent, when required
Necessary for our legitimate interests in providing our Site and promoting our business

12. Children and Young People’s Information.

We do not knowingly collect any information from any minors, and we comply with all applicable privacy laws including the GDPR and the Children's Online Privacy Protection Act (“COPPA”) and associated Federal Trade Commission (“FTC”) rules for collecting personal information from minors. Please see the FTC's website (www.ftc.gov) for more information. If you have concerns about our Site(s), wish to find out if your child has accessed our services, or wish to remove your child's personal information from our servers, please contact us at care@shoprhode.com. Our Site will not knowingly accept personal information from anyone under 13 years old in violation of applicable laws, without consent of a parent or guardian. If we discover that a child under the age of 13 has provided PII to us, we will make efforts to delete the child’s information in accordance with COPPA. If you believe that your child under 13 has gained access to our Site(s) without your permission, please contact us at care@shoprhode.com with “COPPA” in the subject line.

13. California Privacy Rights.

California law allows California residents to request information regarding our disclosures to third parties in the prior calendar year, if any, of their personally identifiable information. To make such a request, please contact us at care@shoprhode.com with "Request for Privacy Information" in the subject line, or complete an online form which we may make available. Please include enough detail for us to locate your file; at a minimum, your name, e-mail, and username, if any. We will attempt to provide you with the requested information within thirty (30) days of receipt. We reserve our right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one posted in this notice. Please note that this law does not cover all information sharing. Our disclosure only includes information covered by the law.

For more information click HERE.

14. Changes to this Policy.

Because our business needs may change over time, we reserve the right to modify this Privacy Policy. If at any time in the future we plan to use your PII in a way that differs from this Privacy Policy, we will revise this Privacy Policy as appropriate. In the event of a change to our Privacy Policy, we will e-mail the updated policy to the e-mail address that you provided to us. Your continued use of the Service following our notice of changes to this Privacy Policy means you accept such changes. Please refer to the “Effective Date” above to see when this Policy was last updated.

15. Our Contact Information.

If you have any questions or concerns about this Privacy Policy you may contact us at

RHODE NYC,LLC (dba Rhode Limited Liability Company)
5225 Wilshire Blvd, Suite 218
Los Angeles California 90036
care@shoprhode.com


Copyright © Rhode NYC, LLC. All rights reserved. The Service is our property, and is protected by national and international copyright, trademark, and other applicable laws. This includes the content, appearance, and design of the Service, as well as the trademarks, product names, graphics, logos, service names, slogans, colors, and designs.